Tuesday 29 April 2008

Oscars

The Oscar Awards analysis



The look and concept of the advertising?

I feel that this homepage jumps out at you a bit better. The page clearly advertises clearly the Oscar with the most obvious thing to the Oscars which is the trophy.
Unlike the Brits page the Oscars do not advertise any other company on there page.

Who the audience is?

Although on the page it does not state what sort of audience it is aimed at I feel that
It is aimed at a variety of people of all generations and all ages.

What details are given?

There are not many details given on this page about advertisement but there is a link that takes you to the 2009 show. There are also a few links to pictures, videos and music etc.

What type of event it is i.e. 1 day etc

Just like the Brits it does not state how long the event is or even when it is. The Oscars nominate actors and directors for films.

Brits

The Brits Analysis


The look and concept of the advertising?

The Brits web page is laid out very formally and looks tidy. On the page it does not clearly show an advertisement for the Brits. There are a few advertisements but they are for other companies. The Brits sponsor quite a few people as well.


Who the audience is?

The audience can vary from a young generation right up to an older generation. At the bottom of the Brits Homepage it quotes “The BRIT Trust, supporting young people in music and education.” Judging from this I would say it is mainly pointed at the younger generation.

What details are given?

There are quite a few details given. The main details are the winners of the Brit awards 2008, pictures and video’s.

What type of event it is i.e. 1 day etc

On the webpage there are no details as to when the Brits are and how long it will be.
The Brits is a music award. The Brits have all sorts of nominations and categories such as best female solo artist, Best boy band and Best Indie Group and so forth